Privacy Policy

Scalology Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase via our site scalology.co.uk (the “Site”) or from Scalology Ltd (“Us”).


WHO WE ARE


We are Scalology Ltd (reg number:10837832) (registered at: 60 Linden Road
Bognor Regis, PO21 2AR) and we operate and manage this website www.scalology.co.uk.

In this policy "We" and "Our" refers to Scalology Ltd, www.scalology.co.uk and its owners and "You" means the person the information relates to.


PERSONAL INFORMATION WE COLLECT


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  •  “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase with us, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card and debit card numbers and details relating to any gift certificates used), email address, and phone number. We refer to this information as “Order Information”.

If you made a purchase with us via a third party seller platform such as eBay or Amazon, we will collect Order Information about you including your name, billing address, shipping address, unique account and transaction identifiers (for that platform), email address, and phone number.

Signing up to the newsletter and/or promotional materials on the site, verbally on the phone or in person will mean we collect your name and email information.

If you make an enquiry with us we will collect certain Personal Information about you to resolve your enquiry and respond to you relating to your enquiry. The Personal Information collected may include (where appropriate) your name, address, email address and phone number. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Your Order Information may be shared with Third Parties in order to fulfil any orders, so for example your name, address, email address and phone number may be passed onto a Third Party shipping in order to get your order delivered to you; Agreements are in place with these third parties to ensure that this information is only used for fulfilment of your Order. Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIOURAL ADVERTISING


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


PURPOSE FOR PROCESSING


Under the new data protection laws (GDPR), we are obliged to inform you that we rely on the legal basis of Consent or to fulfil a Contract to provide you with goods and services.


DO NOT TRACK


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. You also have the right to request a copy of any of this information by writing to us via the contact information below. A copy will be sent to you for a small fee to cover postage.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION


When you place an order through the Site or a Third Parties website (eBay, Amazon), we will maintain your Order Information for our records unless and until you ask us to delete this information.

Should you make an enquiry we may store this information in order to help you more quickly/fully with any future enquiries unless and until you ask us to delete this information.


CHANGES


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


MINORS

The Site is not intended for individuals under the age of 18.


EMAIL NEWSLETTER

The email newsletter program operated by this website is used to provide subscribers with information about our products and/or services. You can subscribe to this service through an online form and is solely your choice to do so. Occasionally subscriptions may be offered verbally but again, consent must be obtained from the user.

The newsletter and its subscriptions are conducted in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. Any personal details or information associated with subscriptions are stored securely in accordance with the Data Protection Laws (GDPR and DPA 98). No personal information will be transferred or shared with any third parties; meaning people/vendors/companies with the exception of those contracted to operate this website. Any personal information held on you can be obtained by exercising your rights (see 'Your Rights' section)

Any email marketing campaigns created may contain the function to track some basic details within the marketing email. Subscriber activity is tracked and stored for evaluation and analysis at a later date. Tracked activity could include: opening or forwarding of emails, clicking on links embedded within the email, downloading any content linked to an email and the times, dates and frequency of activities already aforementioned. This information is used to refine future email marketing campaigns to ensure that the user has a better and more tailored service in any future correspondence.

Under the UK Spam Laws and the Privacy and Electronic Communications Regulations 2003, subscribers can un-subscribe at any time through an automated system. The process of unsubscribing is detailed in the footer of each email produced within an email marketing campaign. Should a situation arise where the automated un-subscribe process is unavailable then clear instructions on how to un-subscribe will be provided instead.


EXTERNAL LINKS

Although we take every precaution to provide safe and relevant external links, we cannot be held responsible for the content of sites other than this one and users are advised to use caution when accessing any external web links displayed on our website or indeed any content that is not directly supplied by us. 

We can neither guarantee nor verify the contents of any externally linked website despite our best efforts. Users should therefore note that accessing external links is at the user’s own risk and we cannot be held liable for any damages or implications caused by visiting such external links mentioned.


SOCIAL MEDIA PLATFORMS

Any communication, engagement or actions made by us through external social media platforms that we participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
We also advocate the same and responsible use of social media platforms with regards to the privacy and security of personal information. We will never ask for personal or sensitive information via social media platforms and encourage users needing to discuss matters that require the sharing of sensitive information to contact us through primary communication channels such as by telephone or email.

Social media sharing buttons are used by this site to facilitate the sharing of web content directly from web pages within this site to the social media platform in question. Users are advised that the usage of such social sharing buttons is done at your own risk and such social media platforms in question may track details relating to this action against your social media platform account.


SHORTENED LINKS IN SOCIAL MEDIA


We may share web links via our social media platform and by default, some social media platforms shorten long URLs (web addresses). Users are advised to proceed with caution and use good judgement before accessing any shortened URLs published on our social media platform. Users should note that shortened URLs are not as transparent as normal URLs, so despite our best efforts to ensure only genuine URLs are published, we cannot be held liable for any damages or implications caused by visiting any shortened links.


CONTACT US


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at c.trickett@scalology.co.uk or by mail using the details provided below:

Scalology Ltd
[Re: Privacy Compliance Officer]
60 Linden Road Bognor Regis GB PO21 2AR